How to start a streetwear brand from scratch | Beyond The Box
Source: Sneaker News
Leah McSweeney started her streetwear brand Married To The Mob in 2004. Since then, she’s collaborated with major brands, artists, and shops such as Nike, colette, KAWS, and much more. Sneaker News presents ‘Beyond The Box’, a series that dives deep into the true backstories of the most coveted sneakers in history. We’re joined by Leah McSweeney, founder of Married To The Mob and frequent industry collaborator. The shoes inside the unmarked box are a complete mystery; our guests have no idea what they’re unboxing.